Luke Murphy
Rev. Luke Murphy 
Director, Production, 
MTV.com VH1.com
luke.murphy@mtvi.com
212-846-3209 [w] 
646-337-5700 [c] 

This graph came out of a conversation about the insurance industryís method of calculating the compensation for victims of the terrorist attack on the World Trade Center. Victims who risked death but who survived are compensated at a higher rate than those who died. Suffering is the compensation multiplier and is defined as the victimís recognition of possible death. The severity of suffering is determined by time: the longer they knew they were in danger, the more they would receive. In the graph, velocity (time rate of change of motion) refers to the acceleration of suffering as the both the duration and severity of threat increase. The independent variable is the increase of immanence-of-death: a combination of immanent (from within) and imminence (impending). Perceived suffering (internal anguish) is valued higher than actual suffering (pain).

I liked the idea of your virtual memorial and thought this might work.

thanks

Luke